How a European sales manager lost 10 kg and got into better shape at 46 than at 20

Gert de Boer · Sales Director · Vortexa · Geneva, Switzerland

Weight loss

10 kg

Belly circumference

Visibly reduced

Fat lost

~12–13 kg of fat

Networking

People approach him.

Visible muscle

Built simultaneously

Previous attempts

Personal trainer

Weight loss

10 kg

Belly circumference

Visibly reduced

Fat lost

~12–13 kg of fat

Networking

People approach him. Conversations flow.

Visible muscle

Built simultaneously

Previous attempts

Personal trainer

The Situation

Strategic Sales Manager across mainland Europe. Regular unplanned travel, client dinners, events, and a drinking culture made consistency hard. He was moderately active, but without structure. Every attempt followed the same pattern: start strong, travel, lose momentum, stop, restart. At 80 kg, with clothes “just about not fitting anymore,” he wanted to get back to feeling like himself again.

The Problem

Training was never the real issue. The missing piece was nutrition. He had done CrossFit, worked with a personal coach, and tried cutting carbs in the evening, but nothing lasted once travel disrupted the routine. As he put it, “Whenever I asked about nutrition, everyone gives you different answers.” After years of going up and down, he stopped trying to figure it out alone.

What changed:

We didn’t build a system for ideal weeks. We built one for his real life. The approach was designed to hold through unplanned travel, client dinners, events, and everything that had broken consistency before. Instead of another hard push followed by collapse, he finally had a structure he could sustain long-term.